All you CSK fans!! Your favourite team’s official game, Battle of Chepauk is now Live on Chrome Web Store!!
Play for your Favorite team at Chrome Web Store.
Mobile and Tablet users can download the game from:
It will soon be available also for:
Windows Phones
Nokia Store
Nokia Lumia
Intel AppUp Store
Samsung Apps.
CSK’s official game jointly brought out by Nextwave Multimedia and Chennai Super Kings is now available on Facebook exclusively for PC fans!
Whistle Podu!!
You can now play for your favourite team, here:
Mobile and Tablet users can download the game from:
It will soon be available also for:
The facebook fanpage for World Cricket Championship has reached 1000+ likes.
Click here to visit the page.
Blender is a free open source 3D content creation suite that is creating impactful changes in the 3D animation industry. After being used in the mainstream animation industry, Blender is gaining popularity, and is highly recognized by industry experts.
Our 3D animation team is a passionate league of Blender enthusiasts. For almost two years, we have been producing professional work for our clients using Blender. From architecture to medicine to engineering, we have worked with clients across different sectors. Over the course, we have gained considerable knowledge and experience of the software.
Now, we offer an opportunity for animation professionals to learn from our expertise. We are providing a comprehensive training in 3D animation and modelling by using Blender.
The training will be informal with the focus on practical applications of the software. The course will help you kick start your animation career using Blender.
Professionals with a minimum of one year animation experience can benefit from our training.
It is a short duration course, and only a few seats are available.
GIMP
GIMP (GNU Image Manipulation Program), a free open-source picture editing software similar to Adobe Photoshop, has become a favourite with professionals and newbies alike.
Students joining our Blender training programme will also be exposed to GIMP. Our experts will help students create graphics and designs using this graphics software.
For more details, please contact us at: 044-28260450, or mail to: info@nextwavemultimedia.com
Mohandas Karamchand Gandhi, the father of the Indian nation, inspired millions of people to believe in freedom, truth and non-violence, when the world was torn apart by wars. Revered as the Mahatma, this simple man, through his simple methods of ‘ahimsa’ (non-violence) and fasts unto death, brought an end to the British colonization in India. The life of Gandhi touched the rich and the poor, the common man and the intellectual, alike. And continues to do so. Gandhi is as relevant today as he was in his lifetime.
The dramatic life of Mahatma Gandhi is told in the comic format with exceptional illustrations. The wisdom and philosophy of Gandhi are also strikingly illustrated in the e-cards that come along with the stories.
A ‘lite‘ version, containing 2 stories and 5 message cards, has already been launched for iPhones and iPod Touch. These can be downloaded for free, from Apple‘s Appstore and would also be in Nokia Ovi store soon.
http://nextwavemultimedia.com/iphone/gandhi/index.html
“When patterns are broken, new worlds emerge.” - Tuli Kupferberg
In the previous post, we saw how the old communication model of ‘one-way’ message dissemination or broadcast was a monologue and how it has changed over the last few years. The communication is more ‘two-way’ now, and is not monologues but dialogues or conversations – vibrant, authentic, honest and consumer-driven.
How did this transformation of seismic proportion take place from which a totally new world emerged? To understand this is to understand the evolution of the social media, its antecedents and its milestones. But before we do this we need to define ’social media’. And that’s no easy task! Because social media is not a static and stagnant subject but a dynamic phenomenon, changing everyday. But we do need a working definition. (more…)
My post on the evolution of social media has to wait a couple of days. So much is happening in the new communication landscape at such a feverish pace that we have to do a Usain Bolt sprint just to keep up! In my previous post, I had mentioned three recent events that demonstrated social media’s power, but last week I came across another instance of how social media empowers consumers to take on big companies. This incident is so hot and powerful that I couldn’t wait to share it with you. (more…)
SOCIAL MEDIA – A 360º VIEW: Part 1
Business publications, daily newspapers, blogs, webinars, unconferences… Social media is discussed everywhere. It’s the new phenomenon that has turned conventional wisdom of brand building and corporate communication on its head. In this series of articles, we shall take a 360º look at social media. Some of the aspects we shall explore: what constitutes social media; traditional media vs social media; how big companies are using social media; can social media be used for B2B communication, and more.
Three events that happened within the last one year or so, illustrate the enormous power of social media. The first is Barack Obama’s use of social media to mobilize funds and volunteers for his presidential campaign. The second is a socio-political event: the aftermath of Iran’s recent elections. And the third, the contrasting marketing strategies being used by McDonald and Starbucks – a battle of epic proportions between traditional media and social media. But before we discuss these contemporary events, let’s see what constitutes the traditional media and the social media, and its evolution.
Traditional Media – One-way Communication
Before the advent of Internet marketing, traditional media meant Print, Television, Radio, Outdoor. All these are ‘one-to-many’ media. Also included, are ‘one-to-one’ communication channels like Direct Mail. These are all ‘one-way’ communication. From the marketer to the target audience (TA). Of course, some of these media did include response devices like a coupon, the marketer still remained in control of the communication. That is how brand managers believed they could create brands, by having a consistent message delivered to the TA who remained a passive audience. The ‘voice’ of the consumer, his expectations from the brand, his experiences, all remained with him, because there was no channel he could use to make his voice heard.
The brand managers and the advertising agencies were aware of this lacuna, and so, sometime in the 60s, developed the role of ‘account planning’ to get an insight into the consumer’s mind and heart. In practice, however, the ‘voice of the consumer’ was, in most cases, not really representative because of the methods used to ‘record’ these ‘voices’. As a result, the ‘insights’ were not totally reliable. The brand managers were still in control of the brand. The consumer was far removed.
Then Came the Internet
And things started to change. But the brand managers and their advertising agencies were blissfully unaware. Consumers started to take control. They were not prepared to be mere receptacles of messages, but had become the creators of brand messages. They formed into communities and shared their experiences of a brand. Check some of the brand hate websites. Do a Google search by adding a brandname before ‘ihate’ or after ‘isuck’ and you might be surprised to see how many such sites exist. These sites are built and funded not by the hated brand’s competitors, but by their consumers who feel that the brand did not deliver on their promise. This shows how disconnected the brand managers and their ad agencies were/are with their consumers, who now are real persons, and not just a ‘psychographic profile’.
The Consumer is in Control of the Brand now!
True democracy is all about people having the power to influence events and things that affect them. Today consumers are doing what was unthinkable even two years ago. They are taking a brand, creating a commercial and putting it up on YouTube for millions to see. They are becoming brand marketers! They have the power to engage with the brands more deeply, in ways that can enhance its reputation or destroy it in no time. Companies who understand this and are quick to build deeper relationships with their the consumers, can only thrive in today’s consumer-driven marketplace.
In a later post, we shall see how some of the big brands are using the consumer-generated content to their advantage
Next post: The Evolution of Social Media
Nextwave’s growing strength in developing content and applications for the mobile platform, is now resulting in projects from major phone companies. SAMSUNG India has commissioned Nextwave to develop content for a range of its handsets
