The one line brief from Ashok Leyland, a leading commercial vehicles manufacturers in India, to Showspace, one of India’s top event management companies, was “make it dramatic!”. Showspace considered various options, including stereoscopic 3D, the ‘Avatar’ kind, where you need 3D glasses to view.

The one line question from Showspace to Nextwave was, “can you people do it?”

In line with our philosophy of always accepting challenges, we took on the project, although it was an unknown technology for us. The other challenge was to execute it in a tight timeframe.

The major part of the script required a mix of video and 3D animation, where the Executive Director-Marketing of Ashok Leyland, interacts with Mr. U, a 3D animated character. The rest of the presentation was more technical in nature – of engines, gearboxes, and other aggregates.

At every stage of the execution, newer technical challenges sprang in our way, but we overcame them through ingenuity and hard work. The 3D animation was entirely done using Blender, the open-source 3D animation software.

The product launch of the U-Truck vehicles was held on 02 November, 2010. The audience, mostly consisting of Ashok Leyland Dealers, was thrilled as they watched the aggregates of the vehicles popping out of the screen and coming right onto their faces.

As far as we know, this is the first time in India a product launch video has been made using stereoscopic 3D technology.

Below is a short clip from the launch video in the anaglyph format. So, 3D red-blue glasses are required for viewing.

Everyone is raving about Extra Terrestrials, the live show produced by Show Space. Nextwave played a small role to make the show a success.

We worked closely with Show Space to design and develop a website on the event, ‘www.etwow.in‘.  The client’s brief was that the website should convey the ‘wow’ factor, which the show was promising. As the website was central to the communication plan, and was the potential audience’s first ‘touch point’ with the event, we put our creative brains together to come out with a design that would make the visitor immediately click on the ‘Book Your Tickets Now’ button for online ticket booking.

A screenshot from the website

Besides the event website, we also worked on a number of audio-visuals. The first was a 3-minute AV that built up the excitement by showcasing performance videos of the eight artistes. This video was used to sell the event to potential sponsors, and was also included in the event website for the potential audience to get a better feel of what was on offer.

Two more AVs were produced by us for screening before the start of each show of the event. With a fast-paced thumping music track, the first AV gave glimpses of the various kind of work done by Show Space for their clients. And the second AV was a curtain raiser that captured the zest of the Extra Terrestrials show.

Instead of a live show presenter, the client felt a recorded voice would be a better option to host the show. So, we opted for a foreign voice artiste to maintain the international flavour and tempo of the show.

The voice was recorded abroad, and the complete packaging was done in a record time of two days. As we expected, it enhanced the watching experience of the audience.