David takes on Goliath: a social media lesson
Friday, July 17th, 2009My post on the evolution of social media has to wait a couple of days. So much is happening in the new communication landscape at such a feverish pace that we have to do a Usain Bolt sprint just to keep up! In my previous post, I had mentioned three recent events that demonstrated social media’s power, but last week I came across another instance of how social media empowers consumers to take on big companies. This incident is so hot and powerful that I couldn’t wait to share it with you. (more…)
