“When patterns are broken, new worlds emerge.” - Tuli Kupferberg

In the previous post, we saw how the old communication model of ‘one-way’ message dissemination or broadcast was a monologue and how it has changed over the last few years. The communication is more ‘two-way’ now, and is not monologues but dialogues or conversations – vibrant, authentic, honest and consumer-driven.

How did this transformation of seismic proportion take place from which a totally new world emerged? To understand this is to understand the evolution of the social media, its antecedents and its milestones. But before we do this we need to define ’social media’. And that’s no easy task! Because social media is not a static and stagnant subject but a dynamic phenomenon, changing everyday. But we do need a working definition. (more…)