Digital Tips
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'e-Marketing: New Millennia' - Mr. Cameron Dart, gives an overview of e-Marketing, briefly examining each of its components.
Excerpts:
Essentially, e-Marketing adds to marketing the 'trackable digital delivery' element, making it immediately measurable in ways that traditional marketing will never be. Internet marketing is "direct marketing on steroids".
e-Marketing provides for a more effective 'call-to-action' for consumers, as they can respond immediately.
