Ashok Leyland : Dealer Conference Curtain Raiser AV

Ashok Leyland is one of India's leading manufacturers of Medium and Heavy Commercial Vehicles. The AV for the 2005 Dealers Conference had the theme of SPEED+. Using the current scenario of F1 racing where the champion of the last five seasons is in the process of being dethroned, the AV drew inspirational business lessons to apply to the Indian commercial vehicle industry. With 'speed' as its theme, the AV was fast-paced and gripping, much like its source of inspiration-the F1.